Here are some ideas I helped make a reality.

If you need to see more, or want to get in touch, let me know.


Twitter Product Launch: GIF Button

Collaborated on the in-product messaging and marketing for the global launch of the GIF button in Tweet composition. 
Launch concepts included a global hashtag and a brand new thought technology, the GIFstorm. Launch-day results featured:

  • More than 407,000 Tweets using the campaign hashtag
  • Highest ranked worldwide trending topic for five hours
  • 4.5 million impressions and more than 101,000 engagements from 20 Tweets from @Twitter
  • At least 1,000 #GIFparty Tweets per minute for more than two hours
  • An unbelievably fortuitous exchange with Mr. Rick Astley

Twitter Consumer Marketing: Hearts and Likes

Helped create the campaign launching hearts on Tweets, resulting in
the most Retweeted Tweet ever published from @twitter.

Twitter Consumer Marketing: Giving Tuesday

Created Twitter's #GivingTuesday marketing messaging which
helped generated pieces in “USA Today” and “Parade."

Twitter Consumer Marketing: National Punctuation Day

Developed the copy and concept to celebrate National Punctuation Day on Twitter.