Here are some ideas I helped make a reality.
If you need to see more, or want to get in touch, let me know.
Twitter Product Launch: GIF Button
Collaborated on the in-product messaging and marketing for the global launch of the GIF button in Tweet composition.
Launch concepts included a global hashtag and a brand new thought technology, the GIFstorm. Launch-day results featured:
- More than 407,000 Tweets using the campaign hashtag
- Highest ranked worldwide trending topic for five hours
- 4.5 million impressions and more than 101,000 engagements from 20 Tweets from @Twitter
- At least 1,000 #GIFparty Tweets per minute for more than two hours
- An unbelievably fortuitous exchange with Mr. Rick Astley
Twitter Consumer Marketing: Hearts and Likes
Helped create the campaign launching hearts on Tweets, resulting in
the most Retweeted Tweet ever published from @twitter.
Twitter Consumer Marketing: Giving Tuesday
Twitter Consumer Marketing: National Punctuation Day
Developed the copy and concept to celebrate National Punctuation Day on Twitter.
I‘m currently leading a global team in charge of developing and implementing the editorial tone, voice, and calendar for the first mobile-first Norton site.
Implemented the company’s initial mobile-first, global site redesign increasing product page traffic by 41 percent and improving conversion rates by more than 2 percent.
Helped create new naming, taxonomy, and metadata through content analysis and user testing to update the global navigation and information architecture for the newly responsive Norton website.
Researched and wrote an article about the growing problem of dementia in NFL players for an elder care services client looking for a relevant post for their site during Super Bowl week.
Created and executed a coordinated social campaign promoting Oracle OpenWorld events on the official blog, Twitter, Foursquare, and YouTube channels.
Collaborated with Visual Design team to create the theme and collateral for the Oracle OpenWorld 2009 Appreciation Event featuring headliners Aerosmith, Roger Daltry, The Wailers, and Three Dog Night.