Selecting a Social Solution

Twitter versatile.
Today’s post is only tangentially related to Twitter. Embedded below, thanks to Storify, is something I constructed quickly for a client who was recently contemplating whether or not to implement a social media campaign. They were asking a lot of the same questions about adding a social layer to their existing marketing and public relations efforts that many non-profit organizations are finally asking. I want to share it with you for a couple of reasons:

I want to know what you think.
I want you to use it for yourself.
I want you to improve on it.

There’s a lot to digest for newcomers to the social landscape, and I tried to point out the benefits of diving in while addressing some of the potential hurdles.

If you have thoughts, I would love to hear them. Otherwise, I’ll get back to sharing some more Twitter-specific information when I see you on the ‘morrow, on the Web.
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Author  Stephen R. Fox